REVENUE NEARLY DOUBLED IN
SIX MONTHS. NO-SHOWS ALL
BUT ELIMINATED.
TIME RECLAIMED. FOR GOOD.
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"Approximately 70-80% increase in revenue" - Eriscale Case Study with David Eriksson
Steven Trister
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How David Eriksson, founder of Eriscale, used a VSL, a landing page, and speaking coaching to scale beyond his own availability — and nearly double his revenue in six months.
Increase
Calls
Live
Trust
The business was working. The
bottleneck was him.
David Eriksson had known Steven for three to four years before deciding to work together. That gap was deliberate. David is the kind of operator who doesn't invest ahead of the evidence — he needed his fundamentals locked in first. Consistent leads. Reliable client results. A track record that justified the next step.
By the time he came to Steven, all of that was in place. Eriscale, his client acquisition consultancy for independent experts and fractional leaders, was signing clients and generating calls. But growth had hit a ceiling. Every new client still required David — in a conversation, on a call, doing the heavy lifting one-to-one. There was no asset doing the work in between.
He had the attention. The traffic. The offer. What he didn't have was something that could build trust before he ever picked up the phone.
Great in conversation. Different story
on camera.
David knew exactly what he needed: an evergreen asset. Something that could pre-sell prospects, qualify them before a call, and free him from repeating the same explanation over and over. A VSL made obvious sense.
What he was also honest about was the gap in his own delivery. He was confident in dialogue — skilled at reading a room, improvising, and bouncing off the energy of another person. But presenting to camera is a different discipline entirely.
Before the coaching
Reading the script rather than owning it. Talking too much without landing a point. Filler words and incomplete sentences that felt natural in conversation but read as uncertain on screen.
What that costs you
On a VSL, flat delivery bleeds credibility. Prospects who aren't convinced by what they see won't book. Ones who do book don't arrive warm. The asset can't do its job if the delivery lets it down.
The insight: Being good in conversation doesn't transfer automatically to camera. Dialogue is reactive. A VSL is a performance. The gap between the two is exactly where speaking coaching earns its value.
I'm good in dialogue. But when it's just me and the
camera, I was literally just reading. There was a
lot of work to be done.
David Eriksson, Eriscale — on starting the process
Script. Coach. Record. Nothing left to
chance.
The engagement covered everything end-to-end. David handed over what he knew — his audience, his language, the phrases that landed on calls, the things that made prospects' eyes light up. Steven built the script from that raw material. Then the real work started.
Script built from David's own language
David knew his audience cold. He'd done the reps on LinkedIn, in DMs, on calls. Steven's job was to take that knowledge and shape it into something that worked without him in the room. Turnaround was fast. The brief was handed over; the script came back ready to rehearse.
Speaking coaching — the hardest part
Multiple sessions of rehearsal, feedback, and iteration. Early on, David was reading. The delivery was flat. The coaching process pushed him through the discomfort until something clicked — a point where delivery jumped to a different level and stayed there. David describes this as the most demanding part of the entire process, and the most valuable.
Video production and landing page, handled
Once the recording was done, Steven handled the editing, the landing page build, and the embedding of client case study videos alongside the main VSL. David provided the raw output. Everything else was taken care of. No tech headaches. No delay. The asset went live without David having to figure out a single tool.
The VSL made mandatory, not optional
The moment the asset was live, David changed how he used it. Prospects weren't just pointed toward the VSL — they were required to watch it before getting on a call. If they hadn't, he rescheduled. That single decision transformed the quality of every conversation that followed.
There was a noticeable point where everything
clicked and my delivery jumped to another level.
That's because I committed to the process and did
the reps.
David Eriksson, Eriscale
Six months in. Nothing changed.
Everything improved.
The VSL has been live for six months without a single update. The results David describes aren't projections — they're what happened when the asset started doing the work he used to do himself.
Revenue increase. David's own words: "not far from doubled." A 70-80% uplift in six months from a single evergreen asset.
More booked calls per week. Traffic that wasn't converting before started converting — because prospects arrived already trusting him.
No-shows. Requiring prospects to watch the VSL before a call eliminated them almost entirely. Better prepared people, better conversations.
Conversion rate from discovery call to follow-up. Prospects arrived warm and pre-sold, making the pivot to a sales conversation feel organic — not forced.
Saved every week. Less time repeating the same information, eliminating poor-fit prospects earlier, and handling fewer calls with greater efficiency.
The VSL builds trust and qualifies prospects continuously — whether David is on a call, with his family, or asleep.
The biggest win wasn't the extra revenue. It was
reclaiming my time while improving the quality of
every sales conversation — and being able to spend
more of it with my family.
David Eriksson, Eriscale
It's not just about the calls, the
revenue, or the no-shows.
David says something near the end of the conversation that's worth staying with. He can see the revenue. He can count the calls. But some of the most valuable things the VSL gave him don't show up in a spreadsheet: clients who stayed longer because they came in with more trust. Discovery calls he didn't have to take because the asset filtered people first. Time that went back to his family rather than to his calendar.
That's the ROI of a well-built, well-delivered video sales asset — and it compounds. The VSL that's been live for six months will still be running six months from now, without David recording a single additional frame.
His advice to anyone considering it: if you've already decided to invest, commit to the process completely. Push through the discomfort in the coaching. Do the reps. Trust that the uncomfortable moments are exactly where the improvement is happening.
Work with Steven
If you're ready to build a sales
asset that works without you in the
room — and you're willing to commit
to getting it right...
That's exactly who I work with.
once you click the button, you'll be taken to WhatsApp to message Steven directly